Welcome.

Guided by Character, Inspired by Legacy

Thank you for visiting our About page. Statistically, it’s the least visited page on most websites, but you clicked it—making you even more awesome!


I'm DeShawn Scott, and I’m the founder and CEO of The D5 Group.


In February 2014, I founded The D5 Group at my kitchen table after successfully operating Red Karma and spending over a decade in the nonprofit sector, working to improve the lives and opportunities of youth and adults. I started this company to:


  • Build a good life for my family.
  • Help clients solve their marketing challenges.
  • Take control of my financial destiny.
  • Have a career I love that keeps me on my toes.
  • Create community impact through my skills and relationships.


In 2024, we celebrated 10 years —a milestone I couldn’t have achieved without the love, faith, and unwavering support of my late wife, Erica Scott. Though she is no longer physically with us, Erica remains my rock and guiding flame, inspiring me to build, grow, and always strive to do what’s right.


Character defines The D5 Group. My squad and I understand what it takes to follow a dream—the risks, time, energy, and resources required to create something meaningful. That’s part of what sets us apart from our competitors. We’re committed to helping clients achieve results and building long-lasting relationships based on mutual respect and success.


If this resonates with you, I’d love the opportunity to collaborate and help you get to where you want to go.


With Purpose and Passion,


DeShawn Scott

Chief Executive Officer

The D5 Group


Where we stand

Our approach starts with understanding the values that drive organizations and the impact they seek to create.

Every organization has a story. Ours is defined by a commitment to ethics, integrity, and meaningful impact. We blend expertise, diversity, and technology to connect organizations with the communities they serve, guided by clear principles and fundamental marketing strategies.

Mission

To be the bridge for businesses that embody ethics and integrity, connecting them with their communities to offer services that inspire action in mind, heart, and feet.

Philosophy + Vision

Values: Integrity, Education, Empowerment, Community 

Vision: To embrace the unoriginal and become the top-of-mind firm of choice known for

integrity, transparency, fidelity, and unoriginal yet effective marketing solutions.

Certifications


  • State of Ohio Minority Business Enterprise
  • State of Ohio E.D.G.E.
  • Ohio Department of Transportation DBE
The D5 Group Logo on Orange Background.

10+

Years of
experience

OUR AUDIENCE

Serving Those Who Serve Others.

We partner with those who serve others to deliver meaningful results. Combining expertise with a commitment to your mission, we help you achieve progress and impact where it matters most.

  • Nonprofits

    • Passionate about their cause and mission.

    • Dedicated to making a positive impact.

    • Open to new ideas and approaches to marketing and fundraising.

    • Willing to invest in professional marketing services to achieve their goals.

    • Interested in developing long-term relationships with marketing partners who understand their needs.


  • Municipalities

    • Values: Public service, transparency, accountability, community engagement, and innovation.

    • Interests: Public policy, economic growth, sustainable development, and digital transformation.

    • Pain points: Budget constraints, lack of dedicated marketing staff, and a need for cost-effective solutions.

    • Goals: Increase community engagement, communicate effectively with citizens, and promote transparency.


  • Education

    • Committed to student success and growth.
    • Values quality education and community engagement.
    • Seeks innovative ways to enhance teaching and learning.
    • Struggles with enrollment, budget constraints, and resource limitations.

    Focus on boosting enrollment, strengthening branding, and driving engagement.

  • Government Procurement

    • Dedicated to community progress and efficiency.
    • Focused on measurable outcomes and fiscal responsibility.
    • Values compliance, transparency, and accountability.
    • Seeks dependable partners with proven results.
    • Committed to improving public services and delivering meaningful results.

We'd love to work with you

Let’s explore how we can support your goals and help you overcome your marketing challenges. Reach out today to start the conversation.