4 Things to Know About Social Media Management Services

Social media management is a full-time job with many moving parts 

If you're a small business or nonprofit, you're probably managing the social media side of things yourself. Or maybe you have help from a friend who understands social media basics but not at the level you need. Nor can they give you the time required to get the benefits of marketing on social media.

Why You Need Social Media Management Service

With the right partner, social media managed services will 

• Lighten your task burden

• Give you more time to focus on the business

• Take the stress of off coming up with ideas for content

• Keep your channels active

• Engage your community

• Drive traffic to your website

• Provide positive ROI

All this sounds great. But let's discuss how.

What you can expect from a service provider

Our policy at The D5 Group is that every social media client must have a social media strategy before providing managed services - this only makes sense - how can you execute without a plan? If no strategy exists, then we start there. All agencies should do this.

Outside of first creating or reviewing your strategy, the agency should gain a deep understanding of your business by asking the right questions such as:

• Your business story

• What you're selling and why

• Learning about your core audience

• And even your sales goals for the year

Within these, you may get questions you haven't considered before. But your answers are vital for a solid social media management strategy - the more details you can provide, the better. 

If you're new to social media networks, you can expect each of your social profiles' set-up. Typically, this also includes you providing your logo and relevant information needed for each social platform. From here, the more in-depth work begins starting with basics in most social media management plans:

• Immediate, short and long-term content strategies

• Ideation and content calendar development

• Content creation and content curation

• Brand-voice copywriting

• Publishing and scheduling posts

• Social data reporting

Depending on the agency and its service plan, you can typically add-on:

• Post engagement with fans and followers

• Photography

• Videos

• Advertising or

• Bundled services

Does the benefits outweigh the cost?

Before seeking social media services, the first thing you need to consider is your budget. Social media management services don't come cheap. Your cost is based on the level of services you need, such as: 

• How many social profiles

• Post frequency

• Content needs and

• Are you contributing content, or is the agency handling everything

Your costs also vary on your location and market. But you can expect to spend $500 - $3000 monthly on managed services - this does not include advertising. If you think this is a lot, consider this:

Happily or reluctantly, the average business owner spends 6-10 hours a week handling their social media management and marketing. Let's say you pay yourself $50hr - that's $300 - $500 per week or $1200 - $2000. From this perspective, bringing on a partner agency handle the tasks instead AND being responsible for helping increase your bottom-line makes sense. A bonus - you can focus on doing what you love within the business. 

Social media offers a huge opportunity for nonprofits and businesses, where some go wrong is trying to install a patchwork process that yields no results and high costs in the long run. Working with the right agency and its social media team will change the game and seize those opportunities. Let's connect and discuss your social media goals. Schedule your Discovery Call today.