The Cost of Social Media Management
Unless you have plenty of time to run your business and its social media effectively, you will need social media management services. In a previous blog, we mentioned that social media management has a lot of moving parts.
Aside from creating and analyzing content, publishing, and interacting with your audience. Social Media services come with varying costs that depend on factors, such as
Managed social networks
Content needs, and
Post frequency
Managed services don't stop there. Before the posting of content, a few things need to happen for clarity and success.
Discovery & Planning
This phase includes Q & A about your business, past social media strategies, and lots of research.
Social Media Audit
Your social media manager will review what's working, what's not, and what needs improvement across your social media platforms. It's an excellent way to:
Evaluate social platform posts
Understand your audience, and
Spark new ideas
Strategy Development
Work starts with creating a working document outlining your social media strategy. Depending on how many social platforms you are on, you could have more than one. The process includes:
Key Performance Indicator Goals
Brand-voice descriptive
Aesthetic and content standards
Workflow, and
Key-team job roles
Social Media Management Software
Sprout Social, Hootsuite, and Buffer are just a few social media management software platforms out there. The software used by the agency will affect your costs. Like D5, some agencies are certified partners with their social media software vendor, bringing much value to clients - and advanced services for the agency to offer.
Social Media Team
A full-service social media management agency has a group of professionals dedicated to growing your business. Depending on the agency, the team could include:
Social Media Manager
Social Media Coordinator
Content Manager
Content Creators
Social Media Analyst
Online Community Manager
Digital Marketing Manager
Social Media Strategist
Social Media Marketing Manager
Within this team, experience and expertise will also affect your cost.
These are a few significant factors that go into the pricing of social media management. However, when evaluating an agency, don't overlook their past performance, client reviews, and investment into their services.